Key Moments:
- Websites using the “.bet.br” domain recorded 2.21 billion visits in August, surpassing the previous record of 2.18 billion in May 2025
- Visits in August 2024 totaled 761 million, making the year-over-year rise nearly 190%
- Revenues for legal betting companies reached R$17.4 billion in the first half of 2025 after deductions for player payments
Record-Breaking Online Traffic
Brazil’s legal online gambling sector reached a new peak in August as traffic on registered “.bet.br” sites climbed to 2.21 billion visits, according to data provided by Aposta Legal. This performance overtook the prior record of 2.18 billion visits set in May 2025.
The growth trajectory over the last year has been striking. In August 2024, the same set of licensed platforms saw 761 million visits, meaning traffic has surged by almost 190% in just twelve months. These figures underscore the extraordinary rise of Brazil’s regulated digital betting market.
Factors Fuelling Expansion
Experts link this robust increase to several key developments. The resurgence of high-profile sporting events, especially in football both domestically and internationally, has reignited consumer engagement. Simultaneously, there has been an uptick in interest surrounding online casino games, drawing new users beyond the traditional sports betting sphere.
Regulatory progress has been especially critical, with a notable change in January 2025: online marketers have been permitted to direct users to operator homepages. This, alongside substantial marketing campaigns, has expanded the regulated sector’s visibility and reach.
Visits Versus Wagered Amounts
The expanding website traffic reflects growing curiosity, though it does not necessarily translate directly into betting activity. According to Aposta Legal, Brazilian players placed wagers totaling approximately R$300 billion in the first half of 2025. This figure includes rebets, meaning the actual inflow of new funds is lower.
These statistics highlight the importance of distinguishing headline traffic numbers from real money betting, while at the same time illustrating the extraordinary scope and popularity of regulated internet betting in Brazil.
Financial Performance
Recent disclosures from the Ministry of Finance indicate that betting operators generated revenues of R$17.4 billion in the first half of 2025, calculated after deducting payments to players.
Analysts have identified July and August as especially strong months, suggesting that these two together may comprise as much as 38% of total industry revenues for the period. The accelerating revenue trend signals a notable shift in budgetary projections for the rest of the year.
| Period | Visits (billion) | Revenue (R$ billion) | Bet Volume (R$ billion) |
|---|---|---|---|
| August 2024 | 0.761 | – | – |
| May 2025 | 2.18 | – | – |
| August 2025 | 2.21 | – | – |
| First half 2025 | – | 17.4 | 300 |
Implications for Regulation and Market Confidence
The surge in regulated online activity reveals more than just expanding popularity. The adoption of the “.bet.br” domain has become closely associated with legitimate, trusted operations, encouraging consumers to choose legal over unlicensed offerings.
This migration benefits government oversight, potentially increasing tax revenues and enforcement power. Simultaneously, the growth of the legal market highlights the continuing need for responsible gaming initiatives to mitigate possible negative outcomes.
About Aposta Legal
Aposta Legal, established in 2019, is dedicated to offering up-to-date news on sports betting and online casino gaming. Its primary goal is to promote responsibility and informed engagement among Brazilians seeking recreational betting opportunities.
By tracking web traffic, providing industry transparency, and reporting on sector trends, Aposta Legal supports players and the marketplace in fostering fair and well-informed betting behavior.
Looking Ahead for Brazil’s Betting Sector
The record-breaking August performance highlights a pivotal time for Brazil’s regulated iGaming industry. While growth signals unprecedented opportunity, it also puts a spotlight on the need for balanced regulatory oversight to safeguard participants. If effectively managed, the continued expansion of legal betting could stimulate economic growth and strengthen consumer protection across the country.
- Author
Daniel Williams
